Paid Advertising (PPC)

Get High ROI With Paid Advertising

Paid advertising is also known as paid channel marketing or Pay-Per-Click (PPC) marketing.  It means that you buy traffic via online ads.

At times, for getting the best out of paid advertising, you may have to invest significantly. Now, this can be challenging for new and small ventures, particularly if they are doing it for the first time. However, knowing about it can help them overcome the challenge. 

Overview of Paid Advertising 

Paid advertising is a type of advertising for which you pay on a frequent basis. With it, you as the marketer pay for using the space for ads. The price to be paid is often decided via a bidding process between you and your competitor.

Many forms of paid advertising are available, such as search ads, display ads (text and banner ads), video ads, Pay per View (PPV), Pay Per Acquisition (PPA), video ads, Pay Per Download (PPD), social media ads, and Pay-Per-Impression (PPI). Some are obviously more effective than the rest.

Of all these, the most widely used form is PPC. In this form, you pay per click gained on your ad. It is quite popular, as Google Ads has made it so. Unlike other forms such as pay per view, it saves you much money. Your cost per click is determined by many factors. It’s not possible to buy your way to the top using paid advertising

Why Use Paid Advertising?

It is clear that paid advertising can be beneficial. It is appealing, as it is measurable with regards to targeting. In other words, you can compute a long- as well as a short-term value for the amount of revenue generated from each visit to your site. You can target a particular part of your market segment demographic to make promotions more effective. Paid advertising can be used both with b2c and b2b audiences.

However, it should be noted that this is a paid medium for marketing. If you do not pay timely for the ads, you will lose the incoming traffic. Further, you need to be smart while handling online advertising or else you will end up losing money. Setting up a display or search advertising campaign is one thing but making sure your landing pages are properly built with good page copy, call to action, design, etc is equally important.

There are many benefits of paid advertising due to which you are persuaded to choose it over other channels of advertising. 

Instant Traffic

This is perhaps the most tempting benefit of paid advertising. No matter which form you choose, the outcomes are almost prompt. All that is required is the creation of an advertisement and placement of your bid. In just a few minutes, then your ad will show up after which a hike in your traffic becomes obviously evident. The other online and offline means of advertising take some time to give you results and are likely to be somewhat tedious.  You will also have plenty of advertising options such as targeting specific search terms/keywords, cpc, cpm, target audience, geography etc.

Consistent traffic

You can expect both instant and consistent traffic for your site. Paid advertising does so by allowing you to put ads for the relevant search keywords to attract high-quality traffic without investing the amount of effort and time that Search Engine Optimization (SEO) and content marketing demands. With paid ads, you can control the amount of traffic, as they are associated directly with the amount you’re willing to pay.

Granular targeting

You can get specific with paid targeting to reach the most significant or most interested visitors for your products or services. You can set your paid campaign by analyzing the analytics to know the common factors such as interests, demographics, job titles, and keywords. Once a visitor has clicked your ad, a retargeting campaign can keep them engaged in your brand. 

Ability to test ad creatives

Search giants such as Google and Bing  allow running analytical tests on your marketing campaigns. It is possible for you to test two campaigns and measure the ads performance almost on a daily basis. This keeps you informed as to what is functioning well and allows modifying the required details so that your ads can be more effective and help increase your ad quality scores

Paid advertising is not suitable for every type of businesses but it should be an essential part of every advertising campaign and overall marketing strategy

Let’s talk solutions

With years of experience, I can help build you effective PPC campaigns to achieve your short and long term goals. I have experience with Google Ads (Formally Google Adwords), Bing Ads, Social media marketing channels such as Facebook, Instagram and Linkedin ads